Saint Valentine's Day, also called the Day of All Those Who Are in Love, is celebrated on Feb 14. This western holiday arrived in Russia not long ago, but has already become well loved. Concerts are organized to celebrate the holiday; almost all restaurants and clubs also take the opportunity to make extra money off parties, offering discounts for lovers and playing romantic music. People summon the courage to declare their love, and give their loved ones gifts. Shops offer holiday discounts and beautifully decorate their windows.